They are becoming more strict, not less, strict with clothing. Years ago (early 70s) when I was a teenager, our family toured Bethel as part of group from our congregation. ALL the sisters, including myself, wore "pantsuits." No one thought anything of it. I heard that now sisters have to wear dresses to tour Bethel.
About two years ago, a friend of mine was a bridesmaid for a sister at Patterson. My friend stayed at the Patterson "hotel" facility. She had just arrived, unpacked, and was getting ready to leave her room (in jeans) when she noticed a sign saying that sisters had to wear dresses at all times. She had not anticipated this, and she had packed only a couple of dresses for meeting, which left her with perhaps two outfits to wear since she packed mostly pants. She is a very loyal sister, but boy was she TICKED OFF!!!!!!
The annoucement is correct in one aspect however. The community WILL notice, and they will NOT be attracted to JWs. It will simply make us look more strange.
Justitia